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  1. Mission statement - Clear statement of companies long term mission.  Try to use words that help direct growth of company, but, be as concise as possible.
  2. The team
    1. List CEO and key management by name
    2. Include previous accomplishments and show record of success
    3. Summarize number of years experience in field
  3. Market summary
    1. Market: Past, present and future - Review the changes in market share, leadership, players, market shifts, costs, pricing or competition that provides opportunity for companies success
    2. Opportunities: Problems and opportunities - State consumer problems, define nature of product/services, opportunities created by these problems
  4. Business concept - Summarize key technology, conept, or strategy on which your business is based
  5. Competition
    1. Summarize competition
    2. Outline your companies competitive advantage
  6. Goals and objectives - Five year goals
    1. State specific measurable objectives
    2. State market share objectives
    3. State revenue/profitability objectives
  7. Financial plan
    1. High level financial plan that defines financial model
    2. Pricing assumptions and reviews
    3. Yearly expected sales and profits for next three years
  8. Resource requirements
  9. Technology requirements
  10. Personnel requirements
  11. Resource requirements - Financial, distribution, promotion, etc.
  12. External requirements - products, services, technology acquisition
  13. Risks and rewards
    1. Risks - Summarize risks of proposed project
    2. Addressing risks - Summarize how risks will be addressed
    3. Rewards - Estimate expected payoff particularly if seeking funding
  14. Key issues
    1. Near term - Isolate key decisions and issues that need immediate or near term resolution
    2. Long term - Isolate issues needing long term resolution
    3. State consequences of decision postponement

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